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About Start Dates
Additional future start dates include:
Summer 2024
May 20, 2024Jul 1, 2024
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Aug 19, 2024Sep 30, 2024
Nov 11, 2024
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Jan 6, 2025Feb 17, 2025
Mar 31, 2025
Start dates for individual programs may vary and are subject to change. Please request free information & speak with an admission advisor for the latest program start dates.
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The Ross College of Business at Franklin University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a listing of accredited programs, click here.
Click here to see our IACBE Public Disclosure of Student Achievement.
Influence customer behavior with an MBA in marketing online
Customers hold a great deal of influence on organizational success. Understanding their behavior and building relationships to acquire and maintain their business are steps that pay short and long-term dividends. Franklin’s online accredited MBA with a Specialization in Marketing provides hands-on experience with digital marketing tools, marketing communication strategies and analytics. While your MBA will help you build your management skills, you’ll also be well equipped with the know-how to effectively lead marketing communication functions.
Program Availability
MBA-Marketing Specialization Program Overview
Develop, implement and evaluate a digital marketing plan
The ability to create integrated promotions that span traditional existing and emerging channels creates a seamless experience for your audience and boosts campaign effectiveness for your organization. Hands-on coursework will provide the opportunity for you to develop, implement and evaluate a digital campaign. You’ll determine how digital marketing strategies fit within an organization’s overall marketing strategy. You’ll also learn how major digital tools - paid ads, search engine optimization and social media - are used and measured.
Boost your knowledge of marketing communication fundamentals
Effective communication contributes to the achievement of business goals in many ways - from creating relationships to building brand awareness. You’ll analyze the process of formulating marketing communication goals, objectives, strategies and tactics within the broader marketing plan to emerge with the ability to demonstrate your understanding of each of the tools in the marketing mix.
Prove your competency with a hands-on project
You’ll learn by doing as part of Franklin’s theory-to-practice MBA-Marketing. You’ll exhibit your competencies by creating a marketing communication plan for a non-profit organization. You’ll begin with a strategic analysis of the organization’s existing plan as well as environmental scanning. You’ll use your findings to formulate marketing goals, objectives, strategies and tactics within the context of the organization’s business, mission and goals.
Learn from in-field experts in instructor-led online sessions
If you’re looking for the flexibility of online learning alongside personalized attention from faculty, you’ll find it at Franklin. Online synchronous meetings provide the opportunity to ask questions, dig into assignments, work through problems, and discuss course topics with the instructor as a class. While the interactive sessions are regularly scheduled in advance, they are optional and are recorded for students to access at a later time if they choose to. In addition to accessible faculty, who are in-field practitioners, some courses include industry experts as guest speakers.
Future Start Dates
Your Best Value MBA
Fastest Finish
Realize your career goals sooner and reap the benefits.
Take 2 classes at a time and finish in 12 months.
Partner? Pay Less.
Search below to see if you could save tuition through an employer or professional organization partnership.
(After Partner Discount)
Tuition Guarantee
Inflation-proof your degree cost by locking-in your tuition rate from day one through graduation.
Highly Recommended
98% of graduating students would recommend Franklin to their family, friends and/or colleagues.
Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023)
MBA-Marketing Specialization Courses & Curriculum
MBA-Marketing Specialization Program Details
MBA-Marketing Specialization Career Opportunities
Advertising Director
Advertising directors work in-house or in agencies to oversee advertising operations including strategic planning, implementation and budgeting.
Digital Marketing Director
Digital marketing directors increase brand awareness and website traffic by creating, implementing and managing digital marketing campaigns that include paid advertising, SEO and social media.
Corporate Communications Director
Corporate communications directors oversee internal and external communications by developing comprehensive communication plans that are aligned with organizational growth strategies.
MBA-Marketing Employment Outlook
MBA-Marketing Knowledge & Skillsets
Gain in-demand skills sought by employers with curriculum that teaches you: